Day 15 - Medium & Platform Choice (n.)⚡️
Text or Videos / Images? What do you choose? (⚡️BetterFriend Project Day 8 - 38)
Medium [mee-dee-uhm]
noun.
: an intervening substance, as air, through which a force acts or an effect is produced.
: an intervening agency, means, or instrument by which something is conveyed or accomplished.
: one of the means or channels of general communication, information, or entertainment in society, as newspapers, radio, or television.
Quick Recap:
I’ve got bad news. I’m behind on my publishing of stories. Also behind on my building of BetterFriend. I found the problem - it’s a classic one that every founder face. I’ve been here before, but it doesn’t make it any easier. But writing about it helps me process through - and hope it helps you too!
The Boil The Ocean Problem
“How cool would it be, when we do it all!”. This is where we all start. The beginning of a project is always exciting.
“Imagine we do this, and then that, and then KA-BOOM! Everyone’s gonna love it!”
If we are lucky, we find out quickly that we only have 24 hours a day, 7 days a week. It’s the most fair system in the world - Time.
I knew that. Everyone knows that. What I didn’t realize is that I was on top of the time and focus for building BetterFriend as a product, but I wasn’t aware of time spent for the stories from building publicly. This is coming back to bite me 14 days in.
Medium takes time
“What do you mean I can’t launch daily stories on Substack, narrate it with my voice, start a podcast, create short form video on Instagram, Tiktok and long form tutorials on Youtube, and then write multiple posts about them on Linkedin and X.com?”
Maybe when I can fully automate all of these things with AI, but both AI and my skills are far from that.
I had to face reality and learn from how others that have done it, and I found some trends immediately:
Case Study #1
Nick Saurav - my favorite n8n and Make.com tutorials on Youtube. Nick is great at step by step walking through building AI flows and he’s a solopreneur generating over $2M / year in revenue by himself.
https://www.linkedin.com/in/nickolas-saraev
https://www.youtube.com/@nicksaraev
https://www.instagram.com/nick_saraev/
Case-Study #2
Ruben Hassid - I get a lot of great AI tool / tutorial updates from Ruben on Linkedin. he shares very openly, and directly adding value to readers. FREE newsletter too!
https://www.instagram.com/rubenhassid/
https://www.linkedin.com/in/ruben-hassid/
With over 100K+ Subscribers on Substack - you can find Ruben here:
2 Buckets
These 2 are more or less the representative of all the creators but especially AI / Business / Tech / Health / Finance and more.
Bucket 1: Ruben w/ 600K followers on Linkedin, 2000 followers on IG.
Writing is the main medium.
Platforms: Substack, Linkedin, X.com
Bucket 2: Nick w/ 9000 followers on Linkedin, 270K followers on IG.
Video is the main medium.
Platforms: Youtube, Instagram, Tiktok
This all makes sense, but I found some limitations on both sides.
Specifically,
Short-form video is difficult for learning complex topics
Writing is difficult for consuming boring technical content
I will experiment using a new tool that I found called: Tella.com
This will allow me to create more walk-throughs of what I did, instead of pulling my hair out trying to describe all the details in words in an non-boring way.
Path forward
I’m choosing text over video and I need to stick with it.
Clearly with my not too small Linkedin following and my preference of writing on Substack, I’m going to lean in.
https://www.linkedin.com/in/henrylove0/
With AI disrupting the cost and speed of production, distribution of content and creating a following becomes more important than ever before. Luckily for me, this is the world that I come from. I just need to hone in now.
This is still one of my favorite quotes:
Bear with me as I get the rest of the stories out for this week!
(⚡️BetterFriend Project Day 8 - 38)